If you obtain €œif I want€ of a user so that you send an email to him, because that interests to him what you must to him say, YOU HAVE a TREASURE.

Like in facebook or a favorite in twitter does not have as much value. With the email you obtain something - almost physical, a bond, the possibility of a stable and much more lasting communication.

In our businesses and companies we have limited resources, as much of time as of money, it is necessary to take advantage of them and to center efforts well. If there is to choose, I prefer to deliver attacks to be able emails that to obtain €œfans€ or €œfollowers€.

Now, it is necessary to know how to connect and to feed this relation properly. How? Not deceiving our users. Sending the interest information to them by which they facilitated its email to us, and not abusing means. One is not to make Spam and to speak constamente of €œmy book€.

I for example itself several newsletters, that contributes value to me and I read frequently:

By all means I do not say that the social networks do not have utility, far from it. The social networks can be the channel most valuable to connect with our usuary clients/, but it is not necessary to forget that the email follows alive and fishtailing, and can be a great option. Within marketing mix it will be necessary to value our capacities and the type of users with whom we want to connect based on our objectives, and to choose well our strategy in each channel.

Advantages of newsletter against social networks

  • The relation with the email is longer and lasting. Usually we maintain the same email during long time, but nevertheless it is more probable that we stop using €œfashionable€ the social network
  • Him loans more attention to our inbox that to €œTime line€
  • It is a deprived channel, the answers are not visible for all the community.